What can Alton Towers Resort offer corporate clients?

Alton Towers

All too often unique and unusual venues are suggested as an ‘alternative’ option to a more traditional hotel or conference centre. In reality, they have an advantage over ‘normal’ venues offering corporate clients a space that can stimulate the imagination and engage delegates through alternative activities and surroundings. With increased interest in corporate bookings that offer something a little different, Alton Towers Resort offers an element of the unexpected with tailored packages that can be customised with add-ons – perfect for ‘Business with a Twist’.

Alton Towers Resort focuses its event planning expertise on offering companies a chance to experience ‘Business with a Twist’, allowing guests and delegates to let their creativity shine whilst enjoying a taste of childhood nostalgia.

The Venue

Ranging from conferences, team building and family fun days on the Theme Park for between 16 and 1,284 people to open air events in The Backlot Concert Area for up to 12,500 people and marquee gala dinners for 1,000 guests on the front lawns, Alton Towers Resort goes far beyond the stuffy syndicate rooms and dull conference suites. For those looking for meeting facilities, the Resort comprises of eight syndicate rooms, seating 16 to 60 delegates, and five event spaces available for larger conferences from 200 people right up to over 1,000 when two of the spaces are combined into one.

Catering for such a varied number of people, different options are available depending on the event organiser’s requirements including exclusive Theme Park hire, themed drink receptions in the Alton Towers Waterpark and evening drinks and dining in the one million litre, pirate-themed aquarium, Sharkbait Reef by SEALIFE, where guests are surrounded by over 300 spectacular species of fish, including sharks, rays and seahorses.

The Add-Ons

Customising an event to fit with a specific purpose or a theme is easy. Sometimes guests opt for different or themed catering options or visit the full equipped spa to unwind, whereas others choose the more unusual. With an all singing ice cream van offering refreshments, exclusive hire of the Resort’s latest thrill rides or a high tech GPS treasure hunt teambuilding day that concludes with a hilarious video dance challenge – there is an add-on for every occasion, from the weird to the wonderful.

The Special Offer

Alton Towers Resort is offering dare devil delegates complimentary exclusive hire of one of its exhilarating rollercoasters this May. Organisers can choose between three of The Resort’s biggest and best-loved rides – Oblivion, Air and Nemesis – for residential bookings in May of 150 bedrooms or more.

Ride hire includes exclusive use of one of the rollercoasters for an hour after the Theme Park has closed to the public. From the scary plummet of Oblivion and the windswept exhilaration of Air, to the twists and turns of Nemesis, this fantastic add-on to a day doing ‘Business with a Twist’ at Alton Towers Resort will ensure that employees experience the ultimate in corporate hospitality.

The Accommodation

Two themed hotels, boasting a total of 391 bedrooms and 20 themed rooms, provide the perfect place for delegates to recuperate, whether that’s with a relaxing evening in a Beachcomber room offering an authentic beach hut style with driftwood furniture, window shutters and exotic fabrics, or an adventure to space in one of the 41 newly refurbished Moon Voyager bedrooms, entirely themed around the cosmos.

Why it will lead a lasting impression 

The challenge we spend most time discussing with clients is how to bring stimulating, interactive experiences to the meeting room. Teambuilding is by far the most requested scenario and it’s because events planners have caught onto the fact that play stimulates the brain. To quote the science, apparently during ‘play’, you take in more oxygen and there’s more sensory input, which sees both brain hemispheres communicating with each other. It’s the optimum scenario for facilitating learning and mind stimulation. That’s why experiential events are now so in demand.

Instead of straightforward presentations, we’re seeing a growth in workshops, which involve role play and creative group tasks. We’re also in a unique position at Alton Towers Resort to have a ready-made solution for group play that is the perfect antidote to stress – a Theme Park, just minutes away from our conferencing facilities. Combining meetings with a visit to the Theme Park is very popular and with our newest ride The Smiler, a world first because it features the most inversions ever on a rollercoaster – 14 in total, it is certain to exhilarate with plunging 30m drops.

Featuring plunging drops of 30 metres, a ride time of 165 seconds and a track length 3x the length of Oblivion, The Smiler is an intense addition to the Alton Towers Resort’s line up of adrenalin pumping rides. The ride marmalises your body and mind, and combines a series of twisted psychological effects including optical illusions, blinding lights and jabbing needles.

We find some of the best feedback from delegates comes from these types of events, where you’re disrupting the accepted norm and injecting the unexpected, or entirely changing the surroundings. Take an annual conference for 200 people for example. Pepper the conference’s educational content schedule with spontaneous performances by entertainers like magicians, dance troupes or singers and talk to your venue about how to pull the theme through into the catering. It’s a great ice breaker that encourages conversation and chops through the formality to help large groups bond.

There’s cost savings in doing this too. It’s not easy to coordinate having all staff or delegates together on one day, so maximise the time saved by combining an annual conference with an away day and your venue should be happy to package up a deal that works with your budget.

We’re in a constant state of stimulation in daily life, what with smartphone technology, the internet, social networking, TV advertising, new retail experiences, online shopping, clever brand advertising, food and dining experiences, product sampling and more. We’re so spoilt with incredible examples of creativity that it is getting harder to impress and entertain, so go back to basics and think about activities that would appeal to your delegates’ lifestyles and hobbies. Team building games develop communication, coordination, cooperation and team spirit amongst people, pushing them to take risks and be spontaneous. Try it and you could well find it’s your most successful conference yet!

What customers are saying 

Matt Pierce, Retail Planning Manager for Homebase Ltd. commented on their annual awards event held at Alton Towers Resort saying, “It was fantastic to have such a variety of elements to the event with the awards ceremony taking place during the day, presentations and dinner in the evening, an overnight stay in the amazing hotel at The Resort and a fun-filled day enjoying the rides following a lovely breakfast.

“The event was thoroughly enjoyed by all attendees and we have had some really brilliant feedback – I’m sure it will be talked about for some time! We enjoyed the event so much that we’ve already booked to run it at Alton Towers Resort again.”

To enquire about holding a corporate event at Alton Towers Resort please email events@alton-towers.com or call 0871 2221611.


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